I'm obsessed with freedom.

Not the Instagram kind with a laptop on the beach.

The kind where you can turn off your phone for three days and know that when you turn it back on, everything is still running.

The kind where you make decisions without the knot in your stomach.

The kind where you don't wake up at 3 AM wondering if that project is about to blow up.

The kind where you're not the only one who knows how everything works.

Let me tell you a story.

A few years ago I was on a beach in Isla Mujeres, Mexico.

A guy walks up. Sunglasses. Cap pulled low.

He says: "Sorry to bother you. I'm the Señor Yo Resuelvo."

He hands me a business card. Very classy. Just says: "Señor Yo Resuelvo" and a WhatsApp number.

I ask: "And what do you solve?"

He replies: "Whatever. Anything. Anytime. You send me a message, I solve."

Two hours later, he had sold us ice, drinks, boat trips, and even rented us a jet ski.

That guy solved EVERYTHING.

That stuck with me.

And a few years later, when I started going inside companies to find the places where people are still doing work that a system should do, and building that system with them, for real, people started calling me the same thing.

"You're the Mr I Solve IT guy."

Yeah. I'm the Mr I Solve IT guy.

I go inside one company at a time. I find the work your team does every day that a machine should be doing. And I build the machine.

You have employees? Great. Living with the fear that if Maria leaves, half of what the company knows walks out the door? That's not freedom.

You have a leadership team? Cool. But everything still goes through you anyway? That's a signal your company is not yet where you want it to be.

You have a clear strategy? Awesome. But nobody knows how to execute it without asking you every little thing? Then you don't have a strategy, you have a PowerPoint.

I spent 12 years inside companies like yours. I went from failing two startups to building the systems that let CEOs stop firefighting and start leading again. That's what I write about every day.

Every day I send an email with one idea for people who lead.

For people who decide. Not for people who comment.

For people who already have the business and want it to run without depending on them for every single thing.

Sign up here:

Every day I'm going to try to sell you something.

And I'll do it so directly that if you pay attention to how I do it, not just what I write but how I write it, you'll learn more about making things happen than in any MBA.

Some recent subjects

Titles from some of the last emails I sent:

• Good morning, prisoner
• What your team does when you leave the room
• The most expensive sentence in your company
• Your best seller is filling out spreadsheets right now
• 7 questions you'll lie about
• What your wife hears when you say "work was fine"
• You're a Ferrari in first gear
• He quit his own company. On purpose.
• The question that separates real CEOs from expensive employees
• A business card from a beach in Mexico changed my life
• When was the last time you felt dangerous?
• What they said about you when you left the room

It's not for everyone.

If you're looking for cheap motivation to feel good without changing anything, this isn't it.

If you prefer consensus over action, this isn't it.

If it bothers you when someone challenges your ideas, this isn't it.

If it annoys you when someone tries to sell you something, this isn't it.